Project Description

Carol & John’s: Free Comic Book Day 2013


The Project

Continuing the momentum from the previous year’s event, the Free Comic Book Day 2013 campaign features Superman and the city of Cleveland. Superman was originally created by Jerry Siegel and Joe Shuster who met at Cleveland’s Glenville High School.

To celebrate the 75th anniversary of Superman’s first appearance in Action Comics on April 18 1938, this year’s art features a bright outlook and a boldly colored Superman flying over Lake Erie as the city of Cleveland appears in the background.

The poster is 12×18 and was adapted to other campaign materials including postcards, website banners, Facebook banners, as well as online flyers to be easily shareable across various platforms like Twitter, Instagram, and Pinterest. Additional work for this project includes custom artwork for the specially crafted Free Comic Book Day Ale made by Cleveland Action Brewery for the event.

The Client

Carol and John’s Comic Book Shop open in 1990 in a small location in Kamm’s Corner in Cleveland, Ohio. Being the only shop to survive the comic industry’s downturn in the mid-1990s it became the go to place for all comics, figures, novels and collectables in Cleveland Prime. Since the mid 2000s, Carol and John’s Comic Book Shop has become a hub in Cleveland for all comic culture, events and hosts one of the largest Free Comic Book Events in the region.